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Message from the President

The business activities of the YONDOSHI HOLDINGS Group encompass the three broad pillars of jewelry, focusing mainly on the 4°C brand, apparel manufacturing,centered on original design manufacturing (ODM), and daily fashion items that are marketed through a retail store chain. Our goal is to become a corporate group that is defined by its ability to provide all stakeholders with the highest value by taking full advantage of its strengths in each of the aforementioned business domains.

Under the Sixth Medium-Term Management Plan, which began in March 2021, we will provide products and services that exceed customer expectations while targeting continued growth by maximizing the strengths of the Group against the backdrop of a rapidly changing operating environment.

In the Group’s mainstay Jewelry Business, we will work diligently to create new value by continuously undertaking investments aimed at improving the value of the 4°C brand and establishing an engagement process with customers in the digital society age.

In the Apparel Business, we will continue to further entrench the dominant position that our daily fashion brand PALETTE holds in the Kansai area. Our goal is to nurture the PALETTE brand into a second business pillar by opening roughly 10 new stores on an ongoing basis and building stores that support the daily lives of local residents.

The YONDOSHI HOLDINGS Group has put in place a stable business portfolio by developing a diverse range of business. Moving forward, we will endeavor to maintain and strengthen the high earnings platform of the Jewelry Business. At the same time,we will expand sales by opening new stores in the Apparel Business. By effectively utilizing the cash flow generated in this manner, we will further reinforce the stability of the Group’s financial base.

We are determined to achieve sustainable growth even in times of dramatic change, and take pride in becoming a century-old company and brand as a leading company in the industry. As we work toward achieving our established goals, we ask for your continued support and understanding.

Hidetoshi Masuda, President and Representative Director